CAPABILITIES

Work seamlessly with on‑camera talent, showrunners, influencers, and strategic brand partners to bring concepts to life. Build relationships that align creative goals with cultural moments and audience engagement strategies.
Example: Partnered with Lady Gaga and SLDN for a campaign against “Don’t Ask, Don’t Tell,” reaching millions through televised appearances and integrated digital engagements.

Shape brand narratives that connect across OTT platforms, broadcast, streaming, and live environments. From IP activation to serialized story arcs, guide creative direction that blends emotion, cultural relevance, and audience insight.

Example: Directed storytelling framework for Norwegian Cruise Line christening events, translating the ship’s design & guest journey story into an immersive on‑site and broadcast experience.

Lead cross‑platform initiatives that unify live events, digital content, broadcast packages, and social media campaigns. Ensure creative consistency while optimizing for each channel’s unique audience behavior, from short‑form video to long‑form editorial.

Example: Produced L’Oréal League  international influencer series with event and social components that drove significant lift in brand engagement.

Conceive and deliver immersive activations, brand launches, and branded installations that extend a brand’s IP into the real world. Direct every touchpoint to spark emotional connection, guide guest journeys, build audience loyalty, and drive measurable audience engagement in person and through digital amplification.
Example: Designed brand launches for Jaguar Land Rover that integrated broadcast and on‑site content capture.

Oversee the development of high‑quality video, editorial, and digital assets from pre‑visualization and scriptwriting to distribution. Craft content that amplifies both live experiences and marketing initiatives that stand alone as compelling narratives across platforms.
Example: Led creative for Jack Daniel's marketing events, building cohesive content packages for streaming, social, and on‑site immersive experiences.

Inspire and guide cross‑functional teams including creative, production, and marketing, through every stage of a project. Foster an environment that encourages innovation, collaboration, and excellence in execution, while tracking KPIs to demonstrate ROI.
Example: Directed multi‑disciplinary team for USTA corporate event, balancing creative vision with technical precision for a seamless global broadcast.